ClassiCon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
The ClassiCon brand stands for quality, individuality and a timeless aesthetic—regardless of passing fashions. More important than the degree of fame achieved by the designer is a demonstrated fascination with new formal concepts. This focus helps ClassiCon to continually discover exciting young designers. In the case of Konstantin Grcic, this has resulted in a longstanding collaboration, which the Munich designer took advantage of right from the start by including references to the iconic Eileen Gray in his Orcus secretary. ClassiCon produces and sells the Eileen Gray Collection as worldwide licensee of Aram Designs Ltd, London. In the early 1970s, Eileen Gray began to collaborate with Zeev Aram to develop her furniture and lamps for series production. In 1973 Eileen Gray signed a Worldwide contract with Aram Designs, London, to bring her designs into production for the first time.