The Death of Demographics

Regular price $23


The Death of Demographics provides a replacement for outdated ways of looking at people.

In olden days, your age, gender, income, and marital status determined how you behaved. But we don’t live that way anymore – your demographics are no longer your destiny. In fact, demographics died off as a useful way to understand people a long time ago.

What drives people now is our values. Values are the GPS system we use to navigate our lives, In fact, humans are neurologically hardwired to chase what they value.

And while this particular book provides a data-driven DIY system meant for marketers, shifting to values is not a marketing issue it’s a human issue. From social change to employee engagement to consumer behavior, this book shows how values can light the way.

Format: Softcover
Size: 8.5x 5.5"
Pages: 376


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