When you lift the top part of the cone, the shoehorn comes away like a conic section. As the name suggests, shoehorns were first made by carving animal horns; the shearing motion of the shoe-horn pays homage to its origins. The shoehorn and stand, connected by an embedded neodymium magnet, are carved from a single block of wood for complete continuity of the wood grain. The shoehorn can be removed with one hand; the stand is weighted for proper resistance.
Japanese design studio Nendo aims to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.
Oki Sato, who heads the firm Nendo, has been named by Fast Company as one of the brightest talents in a new generation of Japanese minimalist designers. Born in Toronto, Oki graduated with a master’s degree in architecture from Waseda University in Tokyo. Nendo was formed in 2002, after an inspiring graduation trip to the Milan Design Furniture Fair, and has since become one of the most prolific design firms in the world.
In 2005, Nendo established its Milan office, and in 2012 it established its Singapore office.
In Japanese “nendo” means free-form clay, a soft, fluid substance that symbolises the way the company’s founders want to work. Nendo believes there are many small moments of surprise hidden in everyday life, and they want those who encounter their designs to intuitively feel those moments of surprise.
Nendo has since received numerous awards and recognition; Newsweek named Oki one of the world's "100 Most Respected Japanese People" in 2006 and honoured the firm in 2008 as one of the "Top 200 Small Japanese Companies." Most recently, Oki earned the title of "Designer of the Year" by both Wallpaper* and Elle Decor magazines. Nendo has also collaborated with a broad range of brands, including Established & Sons, PUMA, Starbucks, Cappellini, Moroso, DePadova, Maruni and Foscarini.
Pioneering the industrial application of craft skills following establishment of the company in 1928.
From building structures such as Buddhist temples and Shinto shrines through to private dwellings and the tools that we use in our everyday lives, Japan is a nation that has for many centuries cultivated traditions based on wood that occupy an important position in our daily lives. Takeo Yamanaka, the founder of Maruni Wood Industry, spent his childhood at Miyajima in Hiroshima Prefecture, a place that has a rich heritage of traditional crafts based on the use of wood. He had always been fascinated by the mysterious properties of wood and the way in which, as a material, it is able to change shape almost at will like a conjuror’s trick. Yamanaka eventually went to university, where he specialized in mechanical engineering and became enthusiastically preoccupied with the idea of applying the theoretical foundations that he had acquired to wood as a material. He learned the German language by himself and avidly read through the technical literature on the subject originating in Europe. Upon graduating from university he formed the Yamanaka Research Institute together with five other crafts specialists. This marked the starting point for Maruni Wood Industry.
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