The beautifully illustrated book bears testimony to Hirst's belief that 'children are our most important critics'.
Quoting Constantin Brancusi's statement: 'when we are no longer children, we are already dead', Hirst explains: 'I hate the idea that kids shouldn't be able to enjoy or understand art, so incorporating my work into one of the most ubiquitous children's learning tools felt completely natural.'
Produced with child friendly ‘soya bean ink’, ABC is a new colourful way to look and learn about the English alphabet. Each of the twenty-six carefully selected images span Hirst’s career, representing his iconic imagery. It is also a window into typography, each letter represents an alphabetically led font, A is for Albertus, B is for Baskerville.
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