Nelson Collection

When writing about the course of his remarkable 50-year career, George Nelson described a series of creative “zaps”—moments of out-of-the-blue inspiration “when the solitary individual finds he is connected with a reality he never dreamed of.”

Nelson said that for a designer to deal creatively with human needs, “he must first make a radical, conscious break with all values he identifies as antihuman.” Designers also must constantly be aware of the consequences of their actions on people and society. In fact, he declared that “total design is nothing more or less than a process of relating everything to everything.” So he said that rather than specializing, designers must cultivate a broad base of knowledge and understanding.